Matt Booty

Technology Business Entertainment

Microsoft Gaming returns to Xbox

Microsoft is rebranding its gaming division back to 'Xbox' as new leadership reevaluates its strategy for exclusive games.

'Our presence on PC isn't strong enough,' Xbox bosses admit PC Gamer — Apr 23, 23:56 PM
Exclusivity, Affordability, Third-Party Partnerships in Focus as New Xbox Leadership Vows to 'Fix the Fundamentals' IGN — Apr 23, 23:10 PM
Microsoft Gaming Changes Name to Xbox: ‘Our New North Star Will Be Daily Active Players,’ Execs Say in Staff Memo Variety — Apr 23, 19:30 PM
Microsoft Gaming Is Dead, And Xbox Is Back (Again) Kotaku — Apr 23, 19:09 PM
‘We Are Xbox’: read the memo defining Microsoft’s gaming future The Verge — Apr 23, 18:59 PM
Microsoft’s new Xbox chief is ‘reevaluating’ exclusive games The Verge — Apr 23, 18:51 PM
"Microsoft Gaming" Is Dead, To Be Replaced By Return To "Xbox" Branding - Report Gamespot — Apr 23, 17:54 PM
Microsoft brings Xbox back, scraps Microsoft Gaming The Verge — Apr 23, 17:19 PM