This Akshaya Tritiya, self-gifting takes centre stage

Times Of India Times Of India —

Akshaya Tritiya has long been associated with tradition, family purchases, and gold buying rooted in auspicious belief.

Alongside the usual family-led investments, a growing number of individuals are now choosing to mark the day on their own terms buying jewellery not just as a ritual, but as a personal milestone.

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India's gold rush on Akshaya Tritiya