Rs 20,000 crore gold, silver rush: What will people buy this Akshaya Tritiya?
India's gold and silver markets anticipate over Rs 20,000 crore in sales this Akshay Tritiya, a rise from last year's Rs 16,000 crore, despite record-high prices.
Consumers are shifting towards lightweight jewelry and silver, with a notable decline in the volume of metals purchased, indicating value growth driven by price escalation rather than increased consumption.
India's gold rush on Akshaya Tritiya
- Record gold prices weigh on India festival jewelry demand Seeking Alpha —
- The great gold reset: Akshaya Tritiya buying shifts to lighter and smarter choices Times Of India —
- 9K gold: A practical shift in modern jewellery Times Of India —
- This Akshaya Tritiya, self-gifting takes centre stage Times Of India —
- Buying gold on Akshaya Tritiya feels like welcoming prosperity, says Prajakta Shukre Times Of India —