Gatorade, inventor of the sports drink, is getting a rebrand targeting non-athletes
Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes
Gatorade rebrands for non-athletes
- Gatorade was the first sports drink. Now, the company behind it is targeting non-athletes CBC —
- Gatorade is getting a rebrand targeting non-athletes ABC News —
- Gatorade invented hydration drinks. Now it’s fighting to own them again CNN —
- Gatorade's owner wants more non-athletes to swig the sports drink AP News —
- Gatorade, inventor of the sports drink, is getting a rebrand targeting non-athletes The Globe and Mail —