Gatorade was the first sports drink. Now, the company behind it is targeting non-athletes

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a Gatorade bottle sits on a bench on a football field and a towel with the gatorade logo hangs off the back of the bench beside ithttps://i.cbc.ca/ais/3d511672-79c2-4a4f-9419-81536c3f91ea,1776343152132/full/max/0/default.jpg?im=Crop%2Crect%3D%280%2C312%2C6000%2C3375%29%3BResize%3D%28620%29" title="A Gatorade bottle and towel is seen on the Carolina Panthers bench during an NFL football game on Sunday, Dec. 14, 2025, in New Orleans." width="620" />

Gatorade parent company PepsiCo said Thursday they're hoping to broaden their customer base to include non-athletes who are also trying to hydrate — whether they're on a long flight, going for a walk or nursing a hangover.

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Gatorade rebrands for non-athletes