Gatorade invented hydration drinks. Now it’s fighting to own them again
CNN
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It’s not just hardcore athletes who want to stay hydrated, and that’s become a problem for Gatorade.
Gatorade rebrands for non-athletes
- Gatorade was the first sports drink. Now, the company behind it is targeting non-athletes CBC —
- Gatorade is getting a rebrand targeting non-athletes ABC News —
- Gatorade's owner wants more non-athletes to swig the sports drink AP News —
- Gatorade, inventor of the sports drink, is getting a rebrand targeting non-athletes The Independent —
- Gatorade, inventor of the sports drink, is getting a rebrand targeting non-athletes The Globe and Mail —