Chairs thrown in Manchester. Police dogs in Battersea. And tear gas fired in Paris...Just why Swatch shops globally have been besieged by young men in search of the garish £335 Pop watch writes ROBERT HARDMAN
In years to come, I dare say scholars of psychology, of marketing and of media studies will be writing research papers on the bizarre phenomenon of the Royal Pop watch.
- ‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles The Guardian —
- Video shows Swatch psychos stampede Long Island mall for special AP release as cop pepper-sprays mob NY Post —
- Chaos at Swatch stores as collaboration with luxury watchmaker Audemars Piguet launches, with anger, arrests and huge groups cutting in line ahead of fans who'd waited all night Daily Mail —
- Swatch-Audemars Piguet watch launch ignites global chaos, tear gas fired in Paris South China Morning Post —
- Mayhem breaks out at Swatch stores as fans rush to nab its Audemars Piguet pocket watch collab Business Insider —