Woolies accused of 'subtle magic' in discount campaign
Woolworths used ‘subtle magic’ in its discount campaign to mislead customers with fake savings after briefly hiking prices, a court has heard.
Woolworths 'marketing magic' trial
- Woolworths 'contravened' own guidelines for 'Prices Dropped' promotion, court hears ABC News —
- Woolworths engaged in ‘marketing magic’ to trick customers, consumer watchdog tells court The Guardian —
- Woolworths used ‘subtle magic’ to mislead consumers: ACCC Sydney Morning Herald —
- Are we being cheated on prices? ACCC and supermarkets slug it out in court Sydney Morning Herald —