Are we being cheated on prices? ACCC and supermarkets slug it out in court
For the consumer watchdog, this court battle is about more than the prices of Tim Tams, Coke and dog food.
It goes to the heart of the grocery giants’ pricing and marketing methods.
Woolworths 'marketing magic' trial
- Woolies accused of 'subtle magic' in discount campaign Sydney Morning Herald —
- Woolworths 'contravened' own guidelines for 'Prices Dropped' promotion, court hears ABC News —
- Woolworths engaged in ‘marketing magic’ to trick customers, consumer watchdog tells court The Guardian —
- Woolworths used ‘subtle magic’ to mislead consumers: ACCC Sydney Morning Herald —