Woolworths used ‘subtle magic’ to mislead consumers: ACCC
The consumer watchdog used the pricing of a packet of Oreos to illustrate its blockbuster case against Woolworths, which kicked off on Tuesday.
Woolworths 'marketing magic' trial
- Woolies accused of 'subtle magic' in discount campaign Sydney Morning Herald —
- Woolworths 'contravened' own guidelines for 'Prices Dropped' promotion, court hears ABC News —
- Woolworths engaged in ‘marketing magic’ to trick customers, consumer watchdog tells court The Guardian —
- Are we being cheated on prices? ACCC and supermarkets slug it out in court Sydney Morning Herald —