New Swatch model is introduced and case study in overexcited 'drop culture' plays out
ABC News
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Swatch's new Royal Pop pocket watch has sparked outbursts of chaos worldwide
- ‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles The Guardian —
- Video shows Swatch psychos stampede Long Island mall for special AP release as cop pepper-sprays mob NY Post —
- Chaos at Swatch stores as collaboration with luxury watchmaker Audemars Piguet launches, with anger, arrests and huge groups cutting in line ahead of fans who'd waited all night Daily Mail —
- Swatch-Audemars Piguet watch launch ignites global chaos, tear gas fired in Paris South China Morning Post —
- Mayhem breaks out at Swatch stores as fans rush to nab its Audemars Piguet pocket watch collab Business Insider —