Swatch's 'drop culture' gamble follows Labubu craze
RTE
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Swiss watchmaker Swatch and luxury partner Audemars Piguet are betting big on a Gen Z "product drop" culture - buzzy, often limited launches that have helped spur sales from Labubu dolls and Nike trainers to Popeyes chicken.
- ‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles The Guardian —
- Video shows Swatch psychos stampede Long Island mall for special AP release as cop pepper-sprays mob NY Post —
- Chaos at Swatch stores as collaboration with luxury watchmaker Audemars Piguet launches, with anger, arrests and huge groups cutting in line ahead of fans who'd waited all night Daily Mail —
- Swatch-Audemars Piguet watch launch ignites global chaos, tear gas fired in Paris South China Morning Post —
- Mayhem breaks out at Swatch stores as fans rush to nab its Audemars Piguet pocket watch collab Business Insider —