Swatch's Royal Pop launch triggers consumer frenzy as resale prices soar
Swiss watchmaker Swatch was forced to shut stores and cap queues after the launch of its Royal Pop pocket watch in collaboration with Audemars Piguet drew large crowds and triggered brawls among shoppers. - REUTERS
- ‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles The Guardian —
- Video shows Swatch psychos stampede Long Island mall for special AP release as cop pepper-sprays mob NY Post —
- Chaos at Swatch stores as collaboration with luxury watchmaker Audemars Piguet launches, with anger, arrests and huge groups cutting in line ahead of fans who'd waited all night Daily Mail —
- Swatch-Audemars Piguet watch launch ignites global chaos, tear gas fired in Paris South China Morning Post —
- Mayhem breaks out at Swatch stores as fans rush to nab its Audemars Piguet pocket watch collab Business Insider —