- PepsiCo says lower snack prices are bringing customers back to brand NY Post —
- Gatorade was the first sports drink. Now, the company behind it is targeting non-athletes CBC —
- PepsiCo tops quarterly revenue estimates as price cuts drive demand The Globe and Mail —
- Gatorade is getting a rebrand targeting non-athletes ABC News —
- PepsiCo Posts Higher Sales as Price Cuts Pay Off Wall Street Journal —
- Gatorade, inventor of the sports drink, is getting a rebrand targeting non-athletes The Globe and Mail —
- Pepsico Non-GAAP EPS of $1.61 beats by $0.06, revenue of $19.44B beats by $500M Seeking Alpha —
- PepsiCo earnings beat estimates as North American food business improves CNBC —
- PepsiCo's sales jump after it cuts prices AP News —
- Gatorade's owner wants more non-athletes to swig the sports drink AP News —
- PepsiCo’s price cuts, brand refreshes power quarterly results beat CTV News —
- Gatorade, inventor of the sports drink, is getting a rebrand targeting non-athletes The Independent —
- PepsiCo's price cuts pay off, but flags war cost risks RTE —
- Gatorade, inventor of the sports drink, is getting a rebrand targeting non-athletes ABC News —
- PepsiCo beats Q1 estimates, ranks second on Quant list among beverage stocks Seeking Alpha —
- Gatorade invented hydration drinks. Now it’s fighting to own them again CNN —
- Pepsi sees an earnings bump as lower prices and new products attract more shoppers The Independent —
- PepsiCo's price cuts, brand refreshes power quarterly results beat - Reuters Reuters —
- PepsiCo sees improved food segment results after lowering some prices Seeking Alpha —
- PepsiCo Beats on Salty Snacks Rebound, Beverage Innovation Bloomberg —
Gatorade
Manufacturer of sports-themed beverage and food products
Gatorade is a brand of sports drinks owned and manufactured by PepsiCo and is distributed in over 80 countries. The beverage was developed in 1965 by a team of researchers at the University of Florida led by Robert Cade. It was originally made for the school's student-athletes, the Gators, to replenish the carbohydrates that they burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities. Stokely-Van Camp acquired the rights to produce and market the Gatorade brand in 1965 before the company was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2001.
Also known as...
The Gatorade Company, Inc. and Gatorade Company, Inc.