- Woolies accused of 'subtle magic' in discount campaign Sydney Morning Herald —
- Are we being cheated on prices? ACCC and supermarkets slug it out in court Sydney Morning Herald —
- Woolworths 'contravened' own guidelines for 'Prices Dropped' promotion, court hears ABC News —
- Woolworths engaged in ‘marketing magic’ to trick customers, consumer watchdog tells court The Guardian —
- Woolworths used ‘subtle magic’ to mislead consumers: ACCC Sydney Morning Herald —
- Did you really get a discount on your Tim Tams? The ACCC doesn't think so ABC News —
Australian Competition and Consumer Commission
Australian competition regulator
The Australian Competition and Consumer Commission (ACCC) is the chief competition regulator of the Government of Australia, located within the Department of the Treasury. It was established in 1995 with the amalgamation of the Australian Trade Practices Commission and the Prices Surveillance Authority to administer the Trade Practices Act 1974, which was replaced by the Competition and Consumer Act 2010 on 1 January 2011. The ACCC's mandate is to protect consumer rights and business rights and obligations, to perform industry regulation and price monitoring, and to prevent illegal anti-competitive behaviour.
Also known as...
ACCC, Australian Competition & Consumer Commission, and Australian Competition and Consumer Commission [ACCC], National Office
Woolworths 'marketing magic' trial