- Trafford Centre shoppers stuck in huge queues left fuming as Swatch store reopens - then sells out Manchester Evening News —
- What makes new Swatch watch so special and what else can you buy Liverpool Echo —
- What the Swatch watch frenzy was really about The i Paper —
- Swatch drops US$400 Royal Pop watch. Then ‘people got crazy’ from Hong Kong to US South China Morning Post —
- AP x Swatch watch launch turns chaotic in Bengaluru, Mumbai as crowd gets ‘too rowdy’; police intervene: ‘We are not animals’ The Indian Express —
- 'I sold it for over £1k': Why people want new Swatch BBC News —
- Swatch's 'drop culture' gamble follows Labubu craze RTE —
- Entrepreneurial spirit or sheer greed? Why hundreds queued at Swatch stores that ended in chaos Manchester Evening News —
- Swatch's Royal Pop launch triggers consumer frenzy as resale prices soar Bangkok Post —
- Chaos consumes Swatch stores over pocket watch collaboration with Audemars Piguet 📹 NBC News — · 2min
- Style Edit: Swatch and Audemars Piguet unveil vibrant Royal Pop pocket watches South China Morning Post —
- Chairs thrown in Manchester. Police dogs in Battersea. And tear gas fired in Paris...Just why Swatch shops globally have been besieged by young men in search of the garish £335 Pop watch writes ROBERT HARDMAN Daily Mail —
- Swatch’s New Watch Debut Descends Into Chaos Wall Street Journal —
- New Swatch model is introduced and case study in overexcited 'drop culture' plays out ABC News —
- Swatch 'drop' causes a buying frenzy in multiple nations Associated Press —
- A new Swatch model is introduced, and a case study in overexcited 'drop culture' plays out The Independent —
- Greedy resellers hawking Swatch watches on eBay and in Diamond District for $9K+ NY Post —
- 'I sold it for over £1k': Swatch launch sparks 'chaotic' scenes BBC News —
- Swatch shuts stores as Royal Pop watch launch sparks brawls 📹 Reuters — · 1min
- Why are people so excited about Swatch's Royal Pop watch? BBC News —
The Swatch Group
Swiss company
The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 through the merger of ASUAG and SSIH, moving to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry.
Also known as...
Swatch AG, Swatch, Swatch Group, and Swatch Group Ltd.
Swatch launch ends in chaos