Nick Hayek Jr.

Business World

Swatch launch ends in chaos

Police are called to Swatch stores worldwide as the 'Royal Pop' watch launch sparks massive crowds and safety fears.

What makes new Swatch watch so special and what else can you buy Liverpool Echo — May 19, 10:18 AM
Swatch drops US$400 Royal Pop watch. Then ‘people got crazy’ from Hong Kong to US South China Morning Post — May 19, 09:16 AM
AP x Swatch watch launch turns chaotic in Bengaluru, Mumbai as crowd gets ‘too rowdy’; police intervene: ‘We are not animals’ The Indian Express — May 19, 08:57 AM
Swatch's 'drop culture' gamble follows Labubu craze RTE — May 19, 07:53 AM
Swatch's Royal Pop launch triggers consumer frenzy as resale prices soar Bangkok Post — May 19, 02:57 AM
Style Edit: Swatch and Audemars Piguet unveil vibrant Royal Pop pocket watches South China Morning Post — May 19, 02:00 AM
Chairs thrown in Manchester. Police dogs in Battersea. And tear gas fired in Paris...Just why Swatch shops globally have been besieged by young men in search of the garish £335 Pop watch writes ROBERT HARDMAN Daily Mail — May 19, 00:22 AM
Swatch’s New Watch Debut Descends Into Chaos Wall Street Journal — May 18, 21:22 PM
New Swatch model is introduced and case study in overexcited 'drop culture' plays out ABC News — May 18, 20:08 PM
Swatch 'drop' causes a buying frenzy in multiple nations Associated Press — May 18, 19:33 PM
A new Swatch model is introduced, and a case study in overexcited 'drop culture' plays out The Independent — May 18, 19:33 PM
Greedy resellers hawking Swatch watches on eBay and in Diamond District for $9K+ NY Post — May 18, 18:16 PM
Swatch shuts stores as Royal Pop watch launch sparks brawls 📹 Reuters — May 18, 15:47 PM · 1min
Why are people so excited about Swatch's Royal Pop watch? BBC News — May 18, 15:39 PM
Chaos erupts across UK as ‘mob-like’ crowds storm shops for £335 luxury watch drop Times Of India — May 18, 15:25 PM
Tear gas and fist fights overshadow Swatch and Audemars Piguet’s ‘Royal Pop’ launch Financial Times — May 18, 14:25 PM
Police on Long Island deploy pepper spray on crowd lining up for high demand luxury watch 📹 Associated Press — May 18, 14:15 PM · 1min
Audemars Piguet X Swatch watch sparks tense lines at shops 📹 Reuters — May 18, 13:41 PM · 42sec
Swatch shut stores and pleaded for calm as its Audemars Piguet collab sparked a buying frenzy Quartz — May 18, 12:40 PM
Swatch's Royal Pop launch triggers consumer frenzy as resale prices soar - Reuters Reuters — May 18, 11:42 AM